Health

Rising Popularity of Low and No-Alcohol Drinks: Britons Embrace Healthier, More Moderate Lifestyles

January, 09, 2025-04:12

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Rising Popularity of Low and No-Alcohol Drinks: Britons Embrace Healthier, More Moderate Lifestyles

A recent study indicates that more Britons are opting for low and no-alcohol beers, wines, and spirits as they move away from alcohol-centric lifestyles.
This trend is primarily influenced by younger adults, who are more inclined to practice sobriety throughout the year.
Currently, nearly four in ten UK drinkers (38 percent) consume low and no-alcohol alternatives regularly or occasionally, an increase from 29 percent in 2022.

Moreover, over a quarter (29 percent) of adults who choose these drinks list ‘health and medical’ concerns as a significant factor in their decisions to opt for these alternatives.
However, the leading reason for selecting non-alcoholic beverages is the desire to drive home safely after social events, as revealed by a poll of 2,081 adults (28 percent).

The YouGov survey, commissioned by the Portman Group, found that one in four respondents (24 percent) would like to see a broader selection of low and no options available on tap in pubs to encourage their transition.
They also express a desire for more price promotions (30 percent) and improved access to low and no products in non-traditional venues (26 percent) like nightclubs, theaters, cinemas, and live event locations.

Young adults emerge as the top consumers of low and no-alcohol options, with nearly half (46 percent) of those aged 25 to 34 identifying as either occasional or regular users of alcohol alternatives.
This generation remains the most sober overall, with 39 percent of 18 to 24-year-olds abstaining from alcohol entirely.

According to the Portman Group, these findings suggest that such alternatives aid in ‘moderating’ alcohol consumption, with 24 percent of current drinkers reporting a decrease in their weekly intake due to low and no-alcohol options.
Matt Lambert, the organization's chief executive, stated, “It’s exciting to witness the rising popularity of low and no alternatives, which encourage mindful and moderate drinking among UK consumers.”

He further urged the drinks and hospitality industries to collaborate in enhancing the variety, availability, and visibility of low and no-alcohol options, as well as for the UK government to provide results from the recent consultation on low-alcohol descriptors to bolster the growth of the UK market for these